I have actually participated in a social media campaign, or movement. The one in particular that I was involved with was the Human Rights Campaign/Equal Rights Campaign. This was particularly regarding the support of equal rights and marriage equality. I mainly joined this because it is something I am extremely passionate about. I am also someone that identifies as a homosexual male so it is definitely a topic that impacts me directly. The older I have gotten, the more I have realized that this is something that I should definitely pay attention to.
I believe that a great number of people decide to start and join movements and campaigns for two separate reasons. The first one being that it is a popularity thing. Social Media is a very open outlet. People tend to see what you have liked, what you are a part of, and how you feel about a certain issue. The second reason goes along with factors of the first, but Social Media is a growing outlet and set of technology. It is extremely popular and is a great way to get out there and talk about different topics through a medium that many people will have access to. I definitely see the advantages to using this type of publicity. I believe that getting sure widespread notoriety can be beneficial. However, I can also see negatives. A bad side to it being so public is that if the topic, or movement, is something people do not agree with, people will voice those opinions as well.
I think it is great that you joined a movement that you are passionate about. It is definitely more motivating to join a movement or discussion when it impacts your life directly. It just upsets me when people join a movement simply because they think it is the “cool” thing to do and because others are doing it.